Learn about an entrepreneur’s high-stakes adventures in the budding legal marijuana business.
Hippies, stoners, burn-outs, psychedelic art, Woodstock. These are all the stereotypes and associations that society uses to identify people who smoke marijuana. However, these stereotypes are becoming what we consider the "Old World" of marijuana. With propaganda films like Reefer Madness, the Old World aimed to scare Americans away from a plant, saying it would drive them insane and turn them into murderers, prostitutes, or worse. The “New World,” however, is vastly different. It’s become a world where private equity firms invest millions of dollars in this hot new industry. It’s a world where law-abiding citizens can check into a pricey bed and breakfast for the weekend and legally smoke a joint while relaxing naked in a hot tub. It’s a world where chronically or terminally ill patients have access to a natural product that can help alleviate the symptoms of their diseases. It’s a world where building a lifestyle brand like Apple or Starbucks is a very real and likely possibility. This type of brand is exactly what entrepreneur Christian Hageseth set out to achieve. Throughout Big Weed, you will learn Hageseth’s story as he became a major player in the cannabis industry, telling you the ins and outs surrounding the world of weed, and how he turned Green Man Cannabis into a multi-million dollar business
Published on 2023-10-08 by BookBeats Demo
Categories: Entrepreneureship
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